Alquimista Café - Complete setup of a business (Tepoztlan, Mexico)
Sector:Food Service / Entrepreneurship
Period:2020-2021 (design, construction, launch, training, handover)
Location:Tepoztlan, Morelos, Mexico
Context
In 2020, I decided to create a café in Tepoztlan (Morelos, Mexico) from scratch. The project: transform aempty warehouseinto a functional café, create the identity and concept, structure the organization, train the team, and launch the business.
Final goal:Build a viable and self-sustaining business, then hand it over to the person who would manage it.
Problem
Physical transformation challenge:
- Raw space (warehouse) to be transformed into a welcoming café space
- Complete infrastructure creation: electricity, plumbing, restrooms, kitchen
- Interior layout and terrace
- Budget constraints and tight deadlines
Organizational challenge:
- Create the entire operational model from scratch
- Define production processes, procedures, menu
- Train a team with no prior experience (baristas, service)
- Train a manager to become autonomous in management
Entrepreneurial challenge:
- Launch in a COVID context (2020-2021)
- Local Mexican market with its specificities
- Transition to a recovery by the manager
Solution
Phase 1: Transformation of the premises (2020)
Work completed:
- Electricity: Complete installation of the electrical network (standards, outlets, lighting)
- Plumbing: Creation of the water system (supply, drainage)
- Restrooms: Addition of toilets (construction, installation)
- Kitchen: Layout of the production space (work surface, equipment)
- Layout: Central tables, terrace, furniture
- Decoration: Creation of the atmosphere and visual identity of the place
Approach:Design and direct execution — I designed the plans, coordinated, and carried out a large part of the work myself.
Phase 2: Creation of the operational model
Organizational structure:
- Definition of roles: barista, service, kitchen, management
- Simple and clear organizational chart
- Distribution of responsibilities
Production processes:
- Preparation workflow (coffee, kitchen)
- Quality standards
- Inventory and supply management
- Opening/closing procedures
Operational procedures:
- Manuals for each position (barista, service, kitchen)
- Cleaning and hygiene procedures
- Cash management
- Customer service
Menu:
- Menu design (coffee, drinks, dishes)
- Definition of recipes
- Sourcing local ingredients
- Pricing adapted to the local market
Phase 3: Team training
Barista training:
- Comprehensive training of the team in barista techniques
- Myself trained to be able to train others
- Preparation, presentation, and service standards
Management training:
- Support for the manager: team management, decision-making, finances, customer relations
- Gradual transfer of responsibilities
- Complete empowerment
Phase 4: Launch and handover
Launch:Opening of the café in 2020-2021
Operation:Operational management during the trial phase
Handover:Sale of the business to the manager (2021) — she became the owner
Result
Deliverables:
- Transformed space: warehouse → functional and welcoming café
- Complete infrastructure: electricity, plumbing, restrooms, kitchen, terrace
- Structured operational model: processes, procedures, organization
- Trained and autonomous team
- Manager became owner and autonomous in management
Impact:
- Viable and sustainable business: the manager bought and continues the business successfully
- Autonomous team: capable of functioning without my presence
- Reproducible model: documented, transferable processes and procedures
This project demonstrates:
- Ability tomanage a project from A to Z: design, execution, structuring, training, handover
- Versatility: physical work (electricity, plumbing, layout) + business structuring + human training
- Field approach: no theory, concrete execution and successful transmission
Photos/Visuals
Tags:projects, entrepreneurship, restoration, Mexico, Tepoztlan, structuring, training, 2020-2021











